Amazon has strict regulations and requirements for toy testing, including the following main aspects:
safety standards


US Site
ASTM F963： Toys must comply with the ASTM F963 standard developed by the American Society for Testing and Materials (ASTM), which is a voluntary standard for toy safety but has been widely adopted by the US Consumer Product Safety Commission (CPSC). This standard covers multiple safety requirements for toys, including physical and mechanical properties, flammability, toxicity, etc. For example, small parts of toys should not be easily swallowed by children to prevent the risk of suffocation; The flammability of toy materials should be within the prescribed safety range.
CPSIA： The Consumer Product Safety Improvement Act (CPSIA) imposes strict limits on the content of harmful substances such as lead and phthalates in toys. For example, the lead content in toy materials must not exceed the prescribed limit to protect children from the hazards of heavy metal poisoning.
EU site
EN 71： The EU's toy safety standards EN 71 series include multiple parts such as EN 71-1 Physical and Mechanical Properties, EN 71-2 Flammability, and EN 71-3 Toxic Metal Element Migration. For example, EN 71-3 specifies the maximum limits of eight toxic metal elements such as lead, mercury, cadmium, etc. that can migrate in toy materials, ensuring that toys will not pose a threat to children's health under normal use or foreseeable abuse.
REACH regulation: Chemical substances in toy products must comply with the requirements of the EU REACH regulation, which aims to ensure high-level protection of human health and the environment. Companies are required to register, evaluate, authorize, and restrict the chemicals they produce or import.

Testing items


Physical and mechanical performance testing: including the structural integrity of toys, safety of edges and tips, accessibility of small parts, safety of projectiles, etc. For example, the projectiles launched from toy guns should not have excessive impact force to avoid causing harm to children.
Chemical performance testing: mainly detects the content of harmful substances in toy materials, such as heavy metals such as lead, mercury, cadmium, chromium, as well as organic compounds such as formaldehyde and phthalates. Taking plastic toys as an example, it is necessary to test whether the plasticizer content exceeds the standard.
Electrical performance testing: For electric toys, electrical safety testing should be conducted, such as insulation performance, grounding performance, electrical strength, etc. Ensure that toys do not cause safety accidents such as electric leakage during normal use, and protect the personal safety of children.
Flammability testing: Evaluate the flammability of toy materials to ensure that toys do not quickly ignite, produce flames or sparks when in contact with a fire source, thereby reducing the risk of fire. For example, the fabric of plush toys needs to pass corresponding flammability tests.

Certification process

Submission of application: The seller shall submit a toy testing and certification application to a qualified third-party testing agency and provide relevant information about the toy, such as product manuals, drawings, etc.
Sample testing: Testing institutions conduct various safety standard tests on toy samples, and perform physical, chemical, electrical and other performance tests according to the corresponding standard requirements.
Review and evaluation: The testing agency reviews and evaluates the toys based on the test results to determine whether they meet the safety standards of the Amazon platform and target market.
Obtaining certification: If the toy passes the testing and meets the relevant standards, the seller will receive certification certificates issued by the testing agency, such as ASTM F963 certification, EN 71 certification, etc. With these certificates, the toy can be sold in compliance on the Amazon platform.